With the festive season just around the corner, it is the prime opportunity for businesses in the bed trade to connect with consumers. Sharing valuable insights and advice alongside your sales promotions can help you stand out and attract customers.
Here are some content ideas to enhance your social media and blogs, all linked to our expert advice on the NBF’s consumer-facing website, Bed Advice UK.
1. Refresh for Winter
The changing season serves as a reminder for consumers to assess their bedrooms, starting with their mattresses. Share our bed care tips to help your customers ensure their beds are still up to scratch and performing as they should. If their bed isn’t up to scratch, it could be time to replace it.
2. Give Yourself the Gift of Sleep
Nothing compares to a good night’s sleep. With the gifting season upon us, remind your customers about the importance of looking after their health and wellbeing, and sleeping well is a pivotal part of that.
A comfortable and supportive bed is the foundation of a great night’s sleep, so if your customers are no longer sleeping as well as they once did, it may be time to treat themselves to a restful night. Share our guidance on how consumers can find the right mattress.
3. Simplifying Winter Sales
If you plan to hold seasonal sales, it is important to help your customers navigate this potentially stressful time. Consider creating a blog post on how to navigate the winter sales, offering tips for a smoother shopping experience. Highlight what you do for your customers that sets you apart from competitors and enhances shopper satisfaction.
Remember to download our free marketing toolkits that include useful tips on bed buying and bed testing in-store.
4. Guest Bed Inspiration
During the festive period, thousands of households across the UK will host family and friends and will already be thinking about where they will be putting them and what they will sleep on! Why not share a round-up blog post featuring guest bed ideas for the holidays, offering practical tips on accommodating visitors comfortably, particularly if you stock sofa beds, futons, or trundle beds? This not only adds value to your content but encourages potential customers to think about their bed arrangements.
5. Creating a Cosy Sanctuary
As temperatures drop and nights grow longer, it is the perfect time to help consumers create a cosy bedroom that they can retreat to at the end of the day. Share our tips about creating a calming bedroom environment conducive to sleep, emphasising the importance of a good bed in achieving a relaxing and inviting atmosphere.
6. Comfortable Humidity Levels
Cranked-up central heating can lead to dry air, while inadequate ventilation may cause humidity issues leading to dampness and even mould. Highlight your commitment to your customers’ health and wellbeing by educating them with a blog post on maintaining ideal humidity levels in the home.
7. Create an Advice Advent Calendar
Put a twist on the traditional Christmas countdown and create an advent calendar of advice for your customers. Incorporate sleep and bed-related tips with behind-the-scenes and meet-the-team content of your business.
8. New Year, Better Sleep
We shouldn’t wait until a new year is upon us to set resolutions for our health and wellbeing, but we often do. Encourage your customers to make informed choices that enhance their overall health by creating a blog post that inspires them to prioritise better sleep habits. Start with the importance of having a comfortable and supportive bed, which should be spacious enough to minimise partner disturbance if sharing.
Remember to follow and tag our consumer Facebook and Instagram channels – find us @bedadviceuk.
