Marketing Support
Award-winning marketing support, as voted by Interiors Monthly readers, for six years running and Furniture News in its new category for 2024.
Marketing Calendar
Use the NBF & Bed Advice UK’s 2024 Marketing Calendar with dates of significance to link in with your own sales & marketing activities, primarily for consumers.
2025 marketing calendar is coming soon!
Marketing Toolkits
Free year-round marketing toolkits for bed retailers and manufacturers to download, with new creatives including social media graphics, suggested copy and posters.
What the NBF-approved tick means to consumers
Highlights the benefits of buying from an Approved NBF Member and what the NBF-approved tick means to consumers when they spot it in-store – safe, clean and honest. Includes three sets of social media carousel graphics, three posters with print-friendly versions and suggested social media copy.
Bed Buying
Outlines the important steps consumers need to remember when they begin their bed-buying journey. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Mattress Testing
A nine-step guide to testing mattresses in-store. Display the posters beside your beds to support your sales team and assist your customers. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Bed Care
Caring for your bed (base and mattress) is crucial to prolonging its lifespan – this toolkit explains how to do it properly. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Mattress Settlement
Mattress settlement is the most common complaint we receive from consumers, so it is vital you educate your customers on what it is and why it happens. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
National Bed Month – March
Campaign toolkit available in 2025
May Be Time for a New Mattress – May
Campaign toolkit available in 2025
Videos
A range of bed related videos produced by NBF which can be used on your own company websites.
Feel free to use these videos on your website or through your social media channels. Click on the play button and press the Share button to share the video on your Twitter or Facebook. You can also copy the video embed code for use on your website.
Signs You Need to Replace Your Mattress
White Van Mattress Scam
Tips For Buying Beds Online
Why Your Bed is a Miracle Product
Is a Bed in the Box Right for You?
Memory Foams vs Latex Foam
Pocket Springs Explained
Coil Springs Explained
Other Resources
NBF Branded Labels
Members can now order NBF branded labels and swing tickets to reassure their customers that their products are made by an approved NBF member.
NBF Retail Champions Scheme
If you’re a UK or Irish bed retailer that predominantly stocks NBF-approved member brands, join our retailer support scheme and receive free POS and digital supporter assets.
Join the NBF
Become part of the trade association for the UK bed industry
