Marketing Support
Award-winning marketing support, as voted by Interiors Monthly readers, for six years running and Furniture News in its new category for 2024.
Marketing Calendar
Use the NBF & Bed Advice UK’s 2025 Marketing Calendar with dates of significance to link in with your own sales & marketing activities, primarily for consumers.
Marketing Toolkits
Free year-round marketing toolkits for bed retailers and manufacturers to download, with new creatives including social media graphics, suggested copy and posters.
What the NBF-approved tick means to consumers
Highlights the benefits of buying from an Approved NBF Member and what the NBF-approved tick means to consumers when they spot it in-store – safe, clean and honest. Includes three sets of social media carousel graphics, three posters with print-friendly versions and suggested social media copy.
Bed Buying
Outlines the important steps consumers need to remember when they begin their bed-buying journey. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Mattress Testing
A nine-step guide to testing mattresses in-store. Display the posters beside your beds to support your sales team and assist your customers. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Bed Care
Caring for your bed (base and mattress) is crucial to prolonging its lifespan – this toolkit explains how to do it properly. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
Mattress Settlement
Mattress settlement is the most common complaint we receive from consumers, so it is vital you educate your customers on what it is and why it happens. Includes social media carousel graphics, posters with print-friendly versions and suggested social media copy.
National Bed Month – March
Campaign toolkit available in 2025
May Be Time for a New Mattress – May
Campaign toolkit available in 2025
Videos
Use our short, informative guidance and explainer videos to help consumers make the right choice when buying a new bed
Why not embed our videos on your website or share them on social media to enhance your existing sales and marketing activities? To embed a video, press play and click the YouTube icon that appears. On the YouTube page or app, click ‘Share’ and select ‘Embed’ to copy the code.
Signs You Need to Replace Your Mattress
White Van Mattress Scam
Tips For Buying Beds Online
Why Your Bed is a Miracle Product
Is a Bed in the Box Right for You?
Memory Foams vs Latex Foam
Pocket Springs Explained
Coil Springs Explained
Other Resources
Supporting Your Sustainability
Discover our range of sustainability resources, including our free EcoDesign Principles guide, NBF Recycling Reports and information on certified mattress recyclers.
NBF Retail Champions Scheme
If you’re a UK or Irish bed retailer that predominantly stocks NBF-approved member brands, join our retailer support scheme and receive free POS and digital supporter assets.
Join the NBF
Be part of our award-winning trade association for the UK & Ireland's bed industry
